Brian J.J. Cole (St. John Ambulance)

Brian J.J. Cole (St. John Ambulance)

To whom it may concern, We engaged Roy Prevost as our keynote speaker for our Annual Conference on March 31st 2017. We asked Roy to craft a motivational inspirational keynote that would focus on three key objectives: We wanted to begin a process of β€˜culture change’ by helping those attending the conference (our members) identify their core values and how to implement them in daily activities We wanted to encourage our members to accept and embrace change in a rapidly […]

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Why Hiring the Facebook Generation May Not Be a Bad Idea

Over the past few years, circumstances have changed in the workplace and have become something you may want to take into consideration, which is the new attitude that characterizes the Y generation and how they view the workplace. First, they are very savvy and hyper-connected through many social media networks. In the current business climate they know they are in demand and they know they have many business owners where they want them. With the critical shortage of good workers […]

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What Draws Customers to Your Business?

Apart from your core inventory and primary reasons for a customer to visit your store, there are also many others ways to attract traffic – and at the same time, set yourself apart from your competitors. Entertainment: This could mean having live music played; it could mean a juggler or a magician or a face-painter, or any kind of entertainment that will give your customers a good feeling. As an example, food samples, funky music, wonderful aroma, anything that will […]

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Transaction versus Relationship-Based Business: Understanding the Difference

Herein lies the profound difference between the small business owner and the Big Box retailers: Big Box retailers sell commodities at the lowest possible price, often as loss leaders in order to get consumers into their stores. This is their modus operandi. It is a transaction-based business. The first determination in a small retail business is to clearly understand the differentiation between your business and the Big Box stores. First and foremost, you are not in competition with these guys […]

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How to use the Holy Grail of Marketing

Over the past couple of decades, we have witnessed something truly remarkable, something which has forever altered the world of marketing and is the ultimate weapon in our battle against the Big Box Phenomenon. That something is the Internet. For the first time in history, the playing field has been somewhat leveled between small retailers with limited resources and the multi-million dollar budgets of majorΒ marketers. And so, the Holy Grail of marketing for small business is direct marketing through email […]

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The Importance of a Dynamic Tagline or Mantra

It’s just as vitally important to develop a great elevator speech as it is a tag line or mantra. A tagline is the phrase you drop on people before you delve into your elevator speech. It is the conversation opener. It can be funny or inspiring. But it begs the question, β€œHow do you do that?” Every business or venture can create a tagline or mantra that conjures up curiosity on behalf of the recipient and that will allow an […]

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Small Business Myths That Will Impact Your Success

When I meet business owners I can usually determine their level of success or mediocrity within the first five minutes of meeting them. The most successful are usually happy, upbeat, positive and enthusiastic about their lives and about their businesses. They love their work and they have a clear picture of where they are and where they are going. Important elements to a successful business include making time for health, family and leisure. As a small business owner, I understand […]

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How Poor Employee Performance May Be More About You Than About Them

The Baby Boomers are leaving the workforce and the X and Y generation coming up behind the boomers are not sufficient in numbers to fill the positions left by the retirees. In fact, I will make a bold prediction at this point. Within the next few years, if you lose a quality employee to a competitor your chances of replacing that employee with a similarly qualified person will be slim to none. However, as in life, this situation creates an […]

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Customer Complaints: Using Them To Your Advantage

We’ve all had it — poor customer service that is – and it’s very likely something you will forever remember about that establishment. The Research Institute of America, which conducted a study for the White House Office of Consumer Affairs, sheds some light on the devastating consequences of poor customer service: β€’ The average business will hear nothing from 96% of unhappy customers who receive rude or discourteous treatment. β€’ 90% of those who are dissatisfied with the service they […]

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The 80/20 Rule of Business: Does It Apply To You?

The 80/20 rule (the law of the vital few and the principle of factor sparsity) is alive and well. It’s something you constantly read about in business articles by the likes of Forbes and Entrepreneur. Also known as Pareto Principal, the principal is named it after Italian economist Vilfredo Pareto, who observed that 80% of income in Italy went to 20% of the population. It’s also a common rule of thumb in business that 80% of your sales come from […]

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