Join me as I demystify customer service etiquette required to serve the Aboriginal people and set the stage for you to meet the needs of the Aboriginal customer.

Is this workshop for you?

This workshop is for the non-Aboriginal businessperson looking for ways to understand Aboriginals and work with them. The workshop is packed full of useful tips to help you decide how to deliver superior customer service as well as how to market your products and services within the Aboriginal community. I have collaborated with Bob Joseph; the son of a Hereditary Chief and an associate professor at Royal Roads University in Victoria B.C., to construct a marketing workshop for businesses who want a better understanding of the Aboriginal people, and how to partner with them.

This workshop will answer these questions.

• Should I bother with this market?
• What's so special about marketing to the Aboriginal Market?
• How can I develop a simple plan to take advantage of this lucrative opportunity?
• What cultural etiquette must I learn?
• How do I develop an on-going long-term relationship with Aboriginal people?
• What are the cultural nuances of the Aboriginal people?
• How can we work together in a dignified and respectful manner?
• What is the future of the Aboriginal consumer market?
• The who, when, where, and why of hiring aboriginal employees.

The Customer Service Etiquette Workshop covers the following 6 areas:

• 1) The size and scope of the market
  The amount of $$$ available in the Aboriginal community
  The decision makers
  The pragmatism of the market
  What is the future of the Aboriginal Consumer Market?
  
  
• 2) Get closer to your Aboriginal customers
  Who are these people and why are they so different?
  What do they look for?
  What do we all have in common?
  How to make them feel special
  
  
• 3) Using their media to promote your business
  Creating and promoting a Marketing piece
  Getting Aboriginal traffic to your store - and keeping it
  
  
• 4) Selling to the Aboriginal Community
  The right and wrong language in doing business
  Is the community maternally or paternally driven?
  Developing trust and integrity with the elders
  Nothing appears as it seems
  
  
• 5) Hiring and training Aboriginal Employees
  How do I hire Aboriginal employees?
  What do I look for when hiring Aboriginal employees?
  What cultural nuances should I be aware of when hiring and training Aboriginal employees?
  What are the advantages in hiring Aboriginal employees?
  
  
• 6) Getting started on your project
  Action steps to begin immediately
  Basic phrases that will build immediate trust
  Maintaining an on-going presence in the Aboriginal Community

For more information contact me here.

If you are interested in finding out more about my workshops or in scheduling a presentation, please request a complimentary consultation here.